The market of new LCVs is dominated by Russian brands GAZ and UAZ, their aggregate share is 52.32%, and UAZ showed noticeable positive sales dynamics in quantitative terms and the market share. It should be noted that sales of Japanese brands ISUZU and HINO significantly grew.
According to the forecast, in 2015, the structure of sales of new buses by classes will slightly change. Under the baseline scenario, in 2015 the share of large buses may decrease by 0.21%, that of extra-large buses - by 0.03%.
According to the forecast, in 2015 the structure of sales of new trucks by body types will change. Under the baseline scenario of the forecast, the share of truck tractors may decrease by 2.98%, of dump trucks - by 2.95% and the share of high-sided and tilt-covered vehicles and truck vans will grow by 1.1% and 0.11%, respectively.
According to the forecast, in 2015 the market structure of new LCVs by price segments will change. Under the baseline scenario, in 2015 the share of the budget segment may increase by 0.29%, the share of mid-range segment - by 1.33% and that of the premium segment will decrease by 1.63%.
The demand for KASKO in the segments of very cheap cars, or, expensive cars testifies to a high level of KASKO price elasticity of demand . The demand for KASKO in the segment of cars priced 0.5-1.5 mln rubles is less elastic.
The plot of the “arc" elasticity confirms it ...